You cannot do great work without great clients.
You cannot do great work without great clients.
You cannot do great work without great clients.
Fast and Furious 9
How do you move the next instalment of the Fast and Furious franchise into top gear? With some high-octane, high-impact display, social and Out Of Home solutions of course.
A digital partnership with Nine, an online video partnership with YouTube and a high impact ‘media first’ with Google TV really set the campaign up for success. We then used TikTok and Facebook to extend reach and drive conversion whilst delivering engagement through influencer campaigns. And a proximity targeted campaign with Westfield to get the message out to all the action-hero’s Dad’s for Father’s Day.
This multi media solution saw the campaign smash all engagement, CTR and media value benchmarks.
Fast and Furious 9
How do you move the next instalment of the Fast and Furious franchise into top gear? With some high-octane, high-impact display, social and Out Of Home solutions of course.
A digital partnership with Nine, an online video partnership with YouTube and a high impact ‘media first’ with Google TV really set the campaign up for success. We then used TikTok and Facebook to extend reach and drive conversion whilst delivering engagement through influence campaigns. And a proximity targeted campaign with Westfield to get the message out to all the action-hero’s Dad’s for Father’s Day.
This multi media solution saw the campaign smash all engagement, CTR and media value benchmarks.
Trolls: World Tour
We have all needed some ‘happy’ in the last year. And what better way to be happy than embark on a world tour with the beloved and colourful Trolls!
Our brief was simple. Make Trolls 2: World Tour the happiest release ever and bring the amazing talents of Anna Kendrick, Justin Timberlake, James Cordern, Kelly Clarkson and Mary J. Blige (to name just a few of the ‘voices’) to life in Outdoor, Digital and most importantly Social!
So we got Australia’s kids singing and dancing all summer long at Australia’s Biggest Trolls Dance Party. A glitter filled social program hosted by Nikki Webster – complete with dance-a-longs, sing-a-longs and have fun-a-longs.
The Happiest. Movie. Ever. smashed all the media metrics, delivering a +255% ROI.
Trolls: World Tour
We have all needed some ‘happy’ in the last year. And what better way to be happy than embark on a world tour with the beloved and colourful Trolls!
Our brief was simple. Make Trolls 2: World Tour the happiest release ever and bring the amazing talents of Anna Kendrick, Justin Timberlake, James Cordern, Kelly Clarkson and Mary J. Blige (to name just a few of the ‘voices’) to life in Outdoor, Digital and most importantly Social!
So we got Australia’s kids singing and dancing all summer long at Australia’s Biggest Trolls Dance Party. A glitter filled social program hosted by Nikki Webster – complete with dance-a-longs, sing-a-longs and have fun-a-longs.
The Happiest. Movie. Ever. smashed all the media metrics, delivering a +255% ROI.
Michael Jackson: ‘This Is It’ DVD
We had a combination of a modest budget and an enormous business goal of units to sell. To secure record unit sales of Michael Jackson’s ‘This Is It’ home entertainment release we had to go all in … and boy did we!
We spent almost the entire budget on an exclusive VIP tribute concert in Sydney prior to the title release. We got Jackie Jackson there (brother of Michael), Molly Meldrum, Delta Goodrem, and Guy Sebastian. With live performances and interviews it was a night of celebration that was covered by almost every news outlet in the country. The event received $6.2M in media value (an ROI of 850%). At the time, the title was the 4th highest selling title in Universal Sony history.
Michael Jackson: ‘This Is It’ DVD
We had a combination of a modest budget and an enormous business goal of units to sell. To secure record unit sales of Michael Jackson’s ‘This Is It’ home entertainment release we had to go all in … and boy did we!
We spent almost the entire budget on an exclusive VIP tribute concert in Sydney prior to the title release. We got Jackie Jackson there (brother of Michael), Molly Meldrum, Delta Goodrem, and Guy Sebastian. With live performances and interviews it was a night of celebration that was covered by almost every news outlet in the country. The event received $6.2M in media value (an ROI of 850%). At the time, the title was the 4th highest selling title in Universal Sony history.
Secret Life of Pets
To showcase the launch of the Christmas blockbuster ‘Secret Life of Pets’ we marketed directly to pet owners and their pets by leveraging the Christmas ritual of a photo with Santa!
In the run up to Christmas we partnered with Westfield BrandSpace to give pet owners the chance to get a picture of their (naughty or nice) furry friends taken on Santa’s lap. If they then shared the picture on Universal Sony’s social platforms they stood the chance to win a Westfield gift voucher.
Secret Life of Pets
To showcase the launch of the Christmas blockbuster ‘Secret Life of Pets’ we marketed directly to pet owners and their pets by leveraging the Christmas ritual of a photo with Santa!
In the run up to Christmas we partnered with Westfield BrandSpace to give pet owners the chance to get a picture of their (naughty or nice) furry friends taken on Santa’s lap. If they then shared the picture on Universal Sony’s social platforms they stood the chance to win a Westfield gift voucher.