Disney Theatrical
Productions ‘The Lion King’
Disney Theatrical
Productions ‘The Lion King’
The Lion King was returning
to Sydney after 10 years,
having set previous records.
We faced a challenge with the ticket sales goals; we had to persuade 112% of the 534,000 live-theatre going audience to come (again?) despite tickets being at a premium. Gulp…
The Lion King was returning
to Sydney after 10 years,
having set previous records.
We faced a challenge with the ticket sales goals; we had to persuade 112% of the 534,000 live-theatre going audience to come (again?) despite tickets being at a premium. Gulp…
Our insight was that compared to other capital cities Sydney-siders could be ambivalent when it came to entertainment; they often defaulted to the beach or the pub. We had to make them feel ownership of The Lion King, otherwise motivation to buy tickets would not exist.
Our insight was that compared to other capital cities Sydney-siders could be ambivalent when it came to entertainment; they often defaulted to the beach or the pub. We had to make them feel ownership of The Lion King, otherwise motivation to buy tickets would not exist.
We recreated the mastery of the show right before their very eyes within the DNA of Sydney; dominating and integrating with all the best known Sydney centric people and places.
We recreated the mastery of the show right before their very eyes within the DNA of Sydney; dominating and integrating with all the best known Sydney centric people and places.
