In our busy lives, it’s easy to get bogged down by many things – “Got to workout more, eat better, get this strategy right!”. And that’s completely normal, but when it comes to “doing our thing” – the search for great, creative #ideas – all that noise can get in the way. So how do […]
Tag Archives: creativity
12
May
May
If you’re cracking your head, stressed out because you can’t seem to work out an or #idea for a project, you might be doing everything wrong. Rule number one in the #creativeprocess – have fun! At its core, #creativity is only a branch of playing, and a big part of that is having #fun. When […]
14
Feb
Feb
You know what I love about #designthinking? Unlike many #innovation frameworks it starts with the most important thing of all – understanding the #customer. The problem with most #creative ideas and innovations is we are inherently hopelessly biased to like our own ideas. Someone might think a business idea along the lines of “the Uber […]
14
Feb
Feb
Relatable. One of the secret ingredients in the special McAdvertising sauce. Same goes for the best jokes – in fact, even the best memes. 90% of online humour today is simply a graphical representation of a situation, thought or action that is relatable (more often than not enacted by cats, for some reason…). And the […]
20
Jan
Jan
If you’re in advertising you probably know what this is. The funny thing is 50 boxes applies to anyone trying to come up with creative ideas or innovative solutions to problems, yet few people outside our industry practice it. The rules are simple – draw 50 boxes (or if you want to save a couple […]
20
Jan
Jan
Keep it simple, stupid. One of my main principles when judging a great #campaign or idea, is the #simplicity of it. Is the insight easy to grasp and understand? Is the #communication of it immediately obvious (while still creating a delightful “aha” moment for the audience)? Is it impactful without needing a whole long-winded explanation? […]
22
Nov
Nov
One of the biggest roadblocks when coming up with new ideas or creative solutions to problems is stepping out of our usual mindset and seeing things from different angles. Same mindset = same boring, old ideas and solutions. This is one of my favourite tricks to get past that. I choose 5 or 6 characters […]
08
Jul
Jul
Social media has made user-generated content the most important tool for any marketer. Great read on how to enhance UGC campaigns through co-creating with consumers!
25
May
May
“The human future comes to life more from creative behaviour than creative messaging. It’s about doing things in areas where the brand can authentically have a positive impact on their customer and in the world.” Some good insights here from Paul Talbot on the convergence of a human-centricity and the future of marketing. https://www.forbes.com/sites/paultalbot/2021/04/21/peering-into-the-future-of-marketing/?sh=6e06c61351b2
28
Apr
Apr
2020 was Ben and Jerrys’ most #innovative year yet, creating 40 new flavours. Here’s how they became a market leader during crisis. https://fortune.com/longform/ben-and-jerrys-ice-cream-new-flavors-research-and-development-topped/
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