If you’re in advertising you probably know what this is. The funny thing is 50 boxes applies to anyone trying to come up with creative ideas or innovative solutions to problems, yet few people outside our industry practice it. The rules are simple – draw 50 boxes (or if you want to save a couple […]
Tag Archives: creativity
20
Jan
Jan
Keep it simple, stupid. One of my main principles when judging a great #campaign or idea, is the #simplicity of it. Is the insight easy to grasp and understand? Is the #communication of it immediately obvious (while still creating a delightful “aha” moment for the audience)? Is it impactful without needing a whole long-winded explanation? […]
22
Nov
Nov
One of the biggest roadblocks when coming up with new ideas or creative solutions to problems is stepping out of our usual mindset and seeing things from different angles. Same mindset = same boring, old ideas and solutions. This is one of my favourite tricks to get past that. I choose 5 or 6 characters […]
08
Jul
Jul
Social media has made user-generated content the most important tool for any marketer. Great read on how to enhance UGC campaigns through co-creating with consumers!
25
May
May
“The human future comes to life more from creative behaviour than creative messaging. It’s about doing things in areas where the brand can authentically have a positive impact on their customer and in the world.” Some good insights here from Paul Talbot on the convergence of a human-centricity and the future of marketing. https://www.forbes.com/sites/paultalbot/2021/04/21/peering-into-the-future-of-marketing/?sh=6e06c61351b2
28
Apr
Apr
2020 was Ben and Jerrys’ most #innovative year yet, creating 40 new flavours. Here’s how they became a market leader during crisis. https://fortune.com/longform/ben-and-jerrys-ice-cream-new-flavors-research-and-development-topped/
02
Feb
Feb
For all the doughnut loving couples out there, what better way to tie the knot this Valentine’s day than in a drive-thru lane of a Dunkin’. ‘Marriage on the menu’, a great example of an experiential campaign in a pandemic ridden world from a quick-service restaurant chain. https://www.marketingdive.com/news/dunkin-offers-drive-thru-weddings-for-valentines-day/594100/
