Tag Archives: advertising

Conversations with Corbs #5 AI

Even though many see it as the antithesis of creative, AI might actually soon be a creative’s best friend. There are some pretty obvious applications for the tech from an advertising point of view – more precise targeting, live analytics and whatnot. But this is where it gets interesting. One of the great challenges creatives […]

Talent…… and how to keep it.

Williams International’s Nick Williams was recently reported in Mumbrella as capturing part of the problem with the #talent market in the #adindustry well, “those that wanted to move have moved – the majority of the rest are happy where they are and that is making it even harder to get the right talent.” This reinforces […]

Have you got a secret sauce?

Relatable. One of the secret ingredients in the special McAdvertising sauce. Same goes for the best jokes – in fact, even the best memes. 90% of online humour today is simply a graphical representation of a situation, thought or action that is relatable (more often than not enacted by cats, for some reason…). And the […]

Anyone up for a quick 50 boxes?

If you’re in advertising you probably know what this is. The funny thing is 50 boxes applies to anyone trying to come up with creative ideas or innovative solutions to problems, yet few people outside our industry practice it. The rules are simple – draw 50 boxes (or if you want to save a couple […]

Keep it simple

Keep it simple, stupid. One of my main principles when judging a great #campaign or idea, is the #simplicity of it. Is the insight easy to grasp and understand? Is the #communication of it immediately obvious (while still creating a delightful “aha” moment for the audience)? Is it impactful without needing a whole long-winded explanation? […]

More than just breakfast

Weet-Bix is proving they’re more than just breakfast food through their ‘Feed the Belief’ campaign. An inspirational ad for children and adults alike. We love working with Sanitarium. https://www.adnews.com.au/campaigns/weet-bix-helps-feed-the-belief-of-the-next-generation-via-special-group-australia

Is marriage on the menu for you?

For all the doughnut loving couples out there, what better way to tie the knot this Valentine’s day than in a drive-thru lane of a Dunkin’. ‘Marriage on the menu’, a great example of an experiential campaign in a pandemic ridden world from a quick-service restaurant chain. https://www.marketingdive.com/news/dunkin-offers-drive-thru-weddings-for-valentines-day/594100/