Tag Archives: advertising

Anyone up for a quick 50 boxes?

If you’re in advertising you probably know what this is. The funny thing is 50 boxes applies to anyone trying to come up with creative ideas or innovative solutions to problems, yet few people outside our industry practice it. The rules are simple – draw 50 boxes (or if you want to save a couple […]

Keep it simple

Keep it simple, stupid. One of my main principles when judging a great #campaign or idea, is the #simplicity of it. Is the insight easy to grasp and understand? Is the #communication of it immediately obvious (while still creating a delightful “aha” moment for the audience)? Is it impactful without needing a whole long-winded explanation? […]

More than just breakfast

Weet-Bix is proving they’re more than just breakfast food through their ‘Feed the Belief’ campaign. An inspirational ad for children and adults alike. We love working with Sanitarium. https://www.adnews.com.au/campaigns/weet-bix-helps-feed-the-belief-of-the-next-generation-via-special-group-australia

Is marriage on the menu for you?

For all the doughnut loving couples out there, what better way to tie the knot this Valentine’s day than in a drive-thru lane of a Dunkin’. ‘Marriage on the menu’, a great example of an experiential campaign in a pandemic ridden world from a quick-service restaurant chain. https://www.marketingdive.com/news/dunkin-offers-drive-thru-weddings-for-valentines-day/594100/

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