If you’re in advertising you probably know what this is. The funny thing is 50 boxes applies to anyone trying to come up with creative ideas or innovative solutions to problems, yet few people outside our industry practice it. The rules are simple – draw 50 boxes (or if you want to save a couple […]
Keep it simple, stupid. One of my main principles when judging a great #campaign or idea, is the #simplicity of it. Is the insight easy to grasp and understand? Is the #communication of it immediately obvious (while still creating a delightful “aha” moment for the audience)? Is it impactful without needing a whole long-winded explanation? […]
Love seeing more and more businesses leave traditional ways of working to support employee innovation. What’s even more impressive is the handful of businesses that are physically changing their office spaces to encourage collaboration, with some spaces built to accommodate for one-on-one interaction or even larger groups of eight or twelve. The key here is […]
One of the biggest roadblocks when coming up with new ideas or creative solutions to problems is stepping out of our usual mindset and seeing things from different angles. Same mindset = same boring, old ideas and solutions. This is one of my favourite tricks to get past that. I choose 5 or 6 characters […]
A valuable strategy for building a team that delivers – create a work environment where motivational drive, psychological safety and diversity are the status quo, and growth follows. “These are the three invisible forces that make or break a team, each of which is crucial to growth and performance. We cannot see them, but we […]
To state the obvious, this year has been one of highs and lows. However, I truly feel very blessed to be able to look at Slingshot over this time period and only really have highlights to look back upon.This is another one.Four Pillars Gin is not just my absolute ‘go-to’ alcoholic beverage it also happens […]
A confrontingly frank piece on the absolute need for trust within client-agency relationships in the media industry. A subject I have been talking openly about for 13+ years. Couldn’t agree more.