Author Archives: Simon Rutherford

Company culture is everyone’s responsibility

Cultivating the desired company culture needs to be a shared responsibility with different roles assigned to individuals depending on their informal sphere of influence within the organisation. Not only does it make each stakeholder accountable for fostering a thriving culture but it also brings everyone on the same page about a company’s purpose and vision. […]

88% of marketers say collecting first-party data is a 2021 priority

With data restrictions on the rise, it’s unsurprising that marketers are making capturing first-party data a top priority in 2021. However, moving forward, inter-company second-party data-sharing partnerships and earning customers’ trust for zero-party data will be absolutely key for marketers that want to continue making data-driven decisions.

Learn to Be a Better Leader

“Occupying a leadership position is not the same thing as leading.” Top reminder that being a leader really does come with a unique set of responsibilities and steep learning curve. Without a commitment to motivating, inspiring and engaging employees, and a strong roadmap to do so, even the most skilled workers will not make great […]

Building a Better Workplace Starts with Saying ‘Thanks’

They say a simple “thank you” goes a long way, and this study proved just that. Interesting look at the power of gratitude and how, whether coming from leaders or external stakeholders, simple acts of appreciation can drive engagement and motivation while minimising negative behaviours in the workplace.

Slingshot jointly wins two Bronze Effie Awards.

We’re delighted to share in the glory of two Bronze Effie wins for ‘The Big O’ campaign for Amgen. We couldn’t be more proud of our work with friends The Works to raise the public consciousness of the dangers of osteoporosis.  It was also fantastic for the judges to highlight ‘the difference integrated media planning can make’. We agree […]

How to Build a Fit for Purpose Culture – part 2

In part 2, I’ll move on to how we look at culture and the responsibilities we feel we owe to our employees. Propelling our people further, faster This is Slingshot’s core internal purpose and it drives our people and culture strategy. It points to the behaviour we need to demonstrate as leaders when working with […]

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