We are so blessed to have Jane Waterhouse and Erienne Lette in the agency driving this venture forward. This is a big move for us and we’re proud that we are continually pushing ourselves to deliver better results for our clients. Exciting times. Slingshot Moves Into Content & Creative, Names Former Are Media Exec Jane […]
Author Archives: Simon Rutherford
14
Feb
Feb
Williams International’s Nick Williams was recently reported in Mumbrella as capturing part of the problem with the #talent market in the #adindustry well, “those that wanted to move have moved – the majority of the rest are happy where they are and that is making it even harder to get the right talent.” This reinforces […]
22
Nov
Nov
A valuable strategy for building a team that delivers – create a work environment where motivational drive, psychological safety and diversity are the status quo, and growth follows. “These are the three invisible forces that make or break a team, each of which is crucial to growth and performance. We cannot see them, but we […]
23
Aug
Aug
Slingshot named as one of the Best Places to Work in Australia.
19
Aug
Aug
A confrontingly frank piece on the absolute need for trust within client-agency relationships in the media industry. A subject I have been talking openly about for 13+ years. Couldn’t agree more.
19
Aug
Aug
A HBR study of 19,000 of its readers has highlighted the fundamental role that a culture of learning plays in elevating diversity, equity and inclusion efforts. Environments that promote innovation, psychological safety and upskilling are also places where inclusion thrives. A good read. https://hbr.org/2021/06/research-what-inclusive-companies-have-in-common?ab=hero-subleft-2
19
Aug
Aug
Expectations for greater accountability and transparency are transforming the affiliate marketing landscape. Here’s how.
08
Jul
Jul
Social media has made user-generated content the most important tool for any marketer. Great read on how to enhance UGC campaigns through co-creating with consumers!
08
Jul
Jul
Different minds think even better. An important reminder on why hiring diverse and even unconventional talent is an asset.
08
Jul
Jul
Perhaps one of the most underrated qualities in leadership, humility has incredible power to bring people together and promote authenticity. It’s also the key to high-trust leadership that inspires productivity while elevating mental wellness.