Author Archives: Simon Corbett

Conversations with Corbs #6 Simplicity

Whether it’s about content or leadership; simplicity should always be the goal to strive towards. Simplicity creates clarity. When leaders speak with simplicity, their message is easily understood. The same thing happens with content. Creating simple strategies clarifies our mission and, hopefully, reduces mistakes. So the million-dollar question is: How? How do we become more […]

Conversations with Corbs #5 AI

Even though many see it as the antithesis of creative, AI might actually soon be a creative’s best friend. There are some pretty obvious applications for the tech from an advertising point of view – more precise targeting, live analytics and whatnot. But this is where it gets interesting. One of the great challenges creatives […]

Conversations with Corbs #4 Connectivity

Do we live in a culture of deep individualism? It certainly seems so. This is why leaders today need to embrace the inherent interconnectedness of everyone and everything. While we may seem more divided and self-serving than ever, digital technology has illustrated just how connected we are as a society and how similar we are […]

Conversations with Corbs #2 Simplicity

One of the most effective ways to bring more order to your life is focus on simplifying every aspect of it. However, the problem for many is that keeping it simple often becomes very difficult. Why? Because sometimes our basic nature is to over-complicate everything we touch. Here’s a Leo DaVinci quote that has always […]

Conversations with Corbs #1 Fun

If you’re cracking your head, stressed out because you can’t seem to work out an or #idea for a project, you might be doing everything wrong. Rule number one in the #creativeprocess – have fun! At its core, #creativity is only a branch of playing, and a big part of that is having #fun. When […]

The beauty of design thinking

You know what I love about #designthinking? Unlike many #innovation frameworks it starts with the most important thing of all – understanding the #customer. The problem with most #creative ideas and innovations is we are inherently hopelessly biased to like our own ideas. Someone might think a business idea along the lines of “the Uber […]

Have you got a secret sauce?

Relatable. One of the secret ingredients in the special McAdvertising sauce. Same goes for the best jokes – in fact, even the best memes. 90% of online humour today is simply a graphical representation of a situation, thought or action that is relatable (more often than not enacted by cats, for some reasonā€¦). And the […]

Anyone up for a quick 50 boxes?

If you’re in advertising you probably know what this is. The funny thing is 50 boxes applies to anyone trying to come up with creative ideas or innovative solutions to problems, yet few people outside our industry practice it. The rules are simple – draw 50 boxes (or if you want to save a couple […]

Keep it simple

Keep it simple, stupid. One of my main principles when judging a great #campaign or idea, is the #simplicity of it. Is the insight easy to grasp and understand? Is the #communication of it immediately obvious (while still creating a delightful “aha” moment for the audience)? Is it impactful without needing a whole long-winded explanation? […]