Author Archives: Simon Corbett

Anyone up for a quick 50 boxes?

If you’re in advertising you probably know what this is. The funny thing is 50 boxes applies to anyone trying to come up with creative ideas or innovative solutions to problems, yet few people outside our industry practice it. The rules are simple – draw 50 boxes (or if you want to save a couple […]

Keep it simple

Keep it simple, stupid. One of my main principles when judging a great #campaign or idea, is the #simplicity of it. Is the insight easy to grasp and understand? Is the #communication of it immediately obvious (while still creating a delightful “aha” moment for the audience)? Is it impactful without needing a whole long-winded explanation? […]

The Innovative Office

Love seeing more and more businesses leave traditional ways of working to support employee innovation. What’s even more impressive is the handful of businesses that are physically changing their office spaces to encourage collaboration, with some spaces built to accommodate for one-on-one interaction or even larger groups of eight or twelve. The key here is […]

What would Mickey Mouse do?

One of the biggest roadblocks when coming up with new ideas or creative solutions to problems is stepping out of our usual mindset and seeing things from different angles. Same mindset = same boring, old ideas and solutions. This is one of my favourite tricks to get past that. I choose 5 or 6 characters […]

Slingshot wins Four Pillars Gin

To state the obvious, this year has been one of highs and lows. However, I truly feel very blessed to be able to look at Slingshot over this time period and only really have highlights to look back upon.This is another one.Four Pillars Gin is not just my absolute ‘go-to’ alcoholic beverage it also happens […]

Own your mistakes

This heartbreaking story should remind every single brand the importance of owning your mistakes in the moment.Yes the AFL are owning the fact that they were basically invisible when Goodes was subjected to such vile abuse. But it took them 4 years to admit it. Be warned brands. The only thing worse than f**king up […]

More than just breakfast

Weet-Bix is proving they’re more than just breakfast food through their ‘Feed the Belief’ campaign. An inspirational ad for children and adults alike. We love working with Sanitarium. https://www.adnews.com.au/campaigns/weet-bix-helps-feed-the-belief-of-the-next-generation-via-special-group-australia

From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines

An enticing promotional campaign could ease vaccine hesitancy in Australia. Great examples of effective health campaigns from abroad on how to encourage vaccination. https://www.theguardian.com/australia-news/2021/may/09/from-grannies-flipping-the-bird-to-free-beer-the-creative-approaches-to-promoting-covid-vaccines

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