For all the doughnut loving couples out there, what better way to tie the knot this Valentine’s day than in a drive-thru lane of a Dunkin’. ‘Marriage on the menu’, a great example of an experiential campaign in a pandemic ridden world from a quick-service restaurant chain. https://www.marketingdive.com/news/dunkin-offers-drive-thru-weddings-for-valentines-day/594100/
Author Archives: Simon Corbett
16
Jul
Jul
I recently had a birthday. So, the day arrived, I was given a little box, opened it up, and was completely deflated when I realised it wasn’t an Apple watch. It was a little plastic thing that looked like something out of one of my daughters’ Happy Meals. According to my wife however, this thing […]
23
Jun
Jun
When I was starting in media four years ago, I was told that what media agency folk might miss out on in remuneration and work/life balance, they make up for in media lunches and industry perks. These were of course a thank you from our publisher friends for our business and were all part of […]
31
May
May
Many years ago, I lead the website re-development for an automotive brand. Working for a global creative agency, we were fortunate to have the opportunity to bring in the big guns. The big gun in this instance was a Digital User Experience Expert, all the way from San Francisco. The thing that struck me most […]
03
Apr
Apr
I shouldn’t give so much time to attention-seekers on Linkedin. Yes, there’s irony in me pointing this out when I’ll use the same platform to share this post, but there is some great content on LinkedIn from some great posters. Yet for some authors, it feels like a race to the bottom through a competition […]
11
Aug
Aug
I’m a big fan of Google. I wasn’t always.Truth be told that I am (in)famous amongst my old mates back in Blighty as the man who predicted that Google wouldn’t succeed. In fact, I think my exact quote was: “The whole fun of the internet is trying to find stuff, who wants to just get […]
10
Aug
Aug
“You can’t always get what you want…” Mick Jagger knew what he was singing about and it’s true; not getting what you want is frustrating. However not getting what you need is even worse. In the marketing world this is common, paying for one thing and getting another is rife and what we often see […]
