Monthly Archives: February 2022

Talent…… and how to keep it.

Williams International’s Nick Williams was recently reported in Mumbrella as capturing part of the problem with the #talent market in the #adindustry well, “those that wanted to move have moved – the majority of the rest are happy where they are and that is making it even harder to get the right talent.” This reinforces […]

The beauty of design thinking

You know what I love about #designthinking? Unlike many #innovation frameworks it starts with the most important thing of all – understanding the #customer. The problem with most #creative ideas and innovations is we are inherently hopelessly biased to like our own ideas. Someone might think a business idea along the lines of “the Uber […]

Have you got a secret sauce?

Relatable. One of the secret ingredients in the special McAdvertising sauce. Same goes for the best jokes – in fact, even the best memes. 90% of online humour today is simply a graphical representation of a situation, thought or action that is relatable (more often than not enacted by cats, for some reason…). And the […]