Own your mistakes

This heartbreaking story should remind every single brand the importance of owning your mistakes in the moment.
Yes the AFL are owning the fact that they were basically invisible when Goodes was subjected to such vile abuse. But it took them 4 years to admit it. Be warned brands. The only thing worse than f**king up is doing it and not using it as an opportunity to show humility and remorse. Otherwise you’ll never get people to come back. 

https://www.theguardian.com/sport/2021/jun/08/adam-goodes-rejects-afls-hall-of-fame-offer

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