Peering Into The Future Of Marketing With R/GA CEO Sean Lyons

“The human future comes to life more from creative behaviour than creative messaging. It’s about doing things in areas where the brand can authentically have a positive impact on their customer and in the world.” Some good insights here from Paul Talbot on the convergence of a human-centricity and the future of marketing.

https://www.forbes.com/sites/paultalbot/2021/04/21/peering-into-the-future-of-marketing/?sh=6e06c61351b2

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