From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines

An enticing promotional campaign could ease vaccine hesitancy in Australia. Great examples of effective health campaigns from abroad on how to encourage vaccination.

https://www.theguardian.com/australia-news/2021/may/09/from-grannies-flipping-the-bird-to-free-beer-the-creative-approaches-to-promoting-covid-vaccines

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