88% of marketers say collecting first-party data is a 2021 priority

With data restrictions on the rise, it’s unsurprising that marketers are making capturing first-party data a top priority in 2021. However, moving forward, inter-company second-party data-sharing partnerships and earning customers’ trust for zero-party data will be absolutely key for marketers that want to continue making data-driven decisions.

https://www.marketingdive.com/news/88-of-marketers-say-collecting-first-party-data-is-a-2021-priority-study/593174/

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