What brand purpose really looks like.

It’s a quick read, and a great example of a brand with a purpose.

https://edition.cnn.com/2021/01/27/business/ben-and-jerrys-qualified-immunity/index.html?utm_term=link&utm_source=twCNN&utm_content=2021-01-31T23%3A00%3A15&utm_medium=social