How to coach your leadership team to greatness

To scale a business, leaders need to foster an environment that promotes high performance, not [...]

The Wrong Way to Respond to Employee Activism

What’s your company’s policy on employee activism? Does it have one? Younger generations are increasingly [...]

Pet food, treat packaging innovations leading the pack

Over recent years, pet food packaging has significantly evolved. As with human fare, the branding [...]

Hamilton sets Australian box office record with more than 250,000 tickets sold

WOW!! So many congrats to the wonderful team at Michael Cassel Group on this incredible success. We [...]

We’re wagging our tails….

Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and [...]

Company culture is everyone’s responsibility

Cultivating the desired company culture needs to be a shared responsibility with different roles assigned [...]

Christmas….. in February

The Slingshot team finished last week on a high. We celebrated Christmas 2021. It was [...]

88% of marketers say collecting first-party data is a 2021 priority

With data restrictions on the rise, it’s unsurprising that marketers are making capturing first-party data [...]

Learn to Be a Better Leader

“Occupying a leadership position is not the same thing as leading.” Top reminder that being [...]

What brand purpose really looks like.

It's a quick read, and a great example of a brand with a purpose. [...]

Is marriage on the menu for you?

For all the doughnut loving couples out there, what better way to tie the knot [...]

Building a Better Workplace Starts with Saying ‘Thanks’

They say a simple “thank you” goes a long way, and this study proved just [...]

Slingshot jointly wins two Bronze Effie Awards.

We’re delighted to share in the glory of two Bronze Effie wins for ‘The Big [...]

How to Build a Fit for Purpose Culture – part 2

In part 2, I’ll move on to how we look at culture and the responsibilities [...]

How to Build a Fit for Purpose Culture

I’m a massive fan of workplace culture. And fully convinced of the benefits a good [...]

Data Simplicity

I recently had a birthday. So, the day arrived, I was given a little box, [...]

Taylor Swift: The Brilliance of her Branding

After that headline, I’m sure it will not surprise you to read that I am [...]

Love your staff – keep your clients

When I was starting in media four years ago, I was told that what media [...]

The new nomenclature…

Many years ago, I lead the website re-development for an automotive brand. Working for a [...]

Is “digital” really a dodo?

I shouldn’t give so much time to attention-seekers on Linkedin. Yes, there’s irony in me [...]

Beware the shallows

I’m a big fan of Google. I wasn’t always.Truth be told that I am (in)famous [...]

Telling Insight from Observation

“You can’t always get what you want…” Mick Jagger knew what he was singing about [...]