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News and views

Conversations with Corbs #3 Meditation

In our busy lives, it’s easy to get bogged down by many things – “Got [...]

12
May
Conversations with Corbs #2 Simplicity

One of the most effective ways to bring more order to your life is focus [...]

12
May
Conversations with Corbs #1 Fun

If you’re cracking your head, stressed out because you can’t seem to work out an [...]

12
May
Talent…… and how to keep it.

Williams International’s Nick Williams was recently reported in Mumbrella as capturing part of the problem [...]

14
Feb
The beauty of design thinking

You know what I love about #designthinking? Unlike many #innovation frameworks it starts with the [...]

14
Feb
Have you got a secret sauce?

Relatable. One of the secret ingredients in the special McAdvertising sauce. Same goes for the [...]

14
Feb
Anyone up for a quick 50 boxes?

If you’re in advertising you probably know what this is. The funny thing is 50 [...]

20
Jan
Keep it simple

Keep it simple, stupid. One of my main principles when judging a great #campaign or [...]

20
Jan
Vaccination = Jobs

Thank you to Business Australia and The Works for making this worthwhile campaign happening. We [...]

22
Nov
The Innovative Office

Love seeing more and more businesses leave traditional ways of working to support employee innovation. [...]

22
Nov
What would Mickey Mouse do?

One of the biggest roadblocks when coming up with new ideas or creative solutions to [...]

22
Nov
The Workplace Status Quo

A valuable strategy for building a team that delivers – create a work environment where [...]

22
Nov
Slingshot wins Four Pillars Gin

To state the obvious, this year has been one of highs and lows. However, I [...]

07
Sep
2021 Best Places To Work

Slingshot named as one of the Best Places to Work in Australia. [...]

23
Aug
Diversity and your brand

Always great to see Australian diversity at the centre of brand campaigns. A touching ad [...]

19
Aug
It all comes down to trust…

A confrontingly frank piece on the absolute need for trust within client-agency relationships in the [...]

19
Aug
What do inclusive companies all have in common?

A HBR study of 19,000 of its readers has highlighted the fundamental role that a [...]

19
Aug
The transforming affiliate marketing landscape

Expectations for greater accountability and transparency are transforming the affiliate marketing landscape. Here’s how. [...]

19
Aug
Own your mistakes

This heartbreaking story should remind every single brand the importance of owning your mistakes in [...]

08
Jul
The importance of UGC

Social media has made user-generated content the most important tool for any marketer. Great read [...]

08
Jul
Great minds think alike

Different minds think even better. An important reminder on why hiring diverse and even unconventional [...]

08
Jul
The power of humility

Perhaps one of the most underrated qualities in leadership, humility has incredible power to bring [...]

08
Jul
More than just breakfast

Weet-Bix is proving they’re more than just breakfast food through their ‘Feed the Belief’ campaign. [...]

08
Jul
Building a High Performance Team

How many of these strategies is your organisation already deploying to help build a high-performing [...]

25
May
Peering Into The Future Of Marketing With R/GA CEO Sean Lyons

“The human future comes to life more from creative behaviour than creative messaging. It’s about [...]

25
May
The Power of the Podcast

Podcasting is becoming promising, but why are only 17% of agencies tailoring marketing for each [...]

25
May
From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines

An enticing promotional campaign could ease vaccine hesitancy in Australia. Great examples of effective health [...]

20
May
The Wrong Way to Respond to Employee Activism

What’s your company’s policy on employee activism? Does it have one? Younger generations are increasingly [...]

28
Apr
The Darker Side of Organisational Life

A must read for anyone actually serious about changing their culture for the better. A [...]

28
Apr
Business thinking outside the cube to thrive in the time of COVID

Hospitality firm, Spacecube, unexpectedly opened a pop-up COVID hospital barely a month into the pandemic. [...]

28
Apr
At Ben & Jerry’s, ice cream innovation persevered through the pandemic

2020 was Ben and Jerrys’ most #innovative year yet, creating 40 new flavours. Here’s how they became [...]

28
Apr
How to coach your leadership team to greatness

To scale a business, leaders need to foster an environment that promotes high performance, not [...]

12
Apr
The Wrong Way to Respond to Employee Activism

What’s your company’s policy on employee activism? Does it have one? Younger generations are increasingly [...]

12
Apr
Pet food, treat packaging innovations leading the pack

Over recent years, pet food packaging has significantly evolved. As with human fare, the branding [...]

12
Apr
Hamilton sets Australian box office record with more than 250,000 tickets sold

WOW!! So many congrats to the wonderful team at Michael Cassel Group on this incredible success. We [...]

24
Mar
We’re wagging our tails….

Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and [...]

08
Mar
Company culture is everyone’s responsibility

Cultivating the desired company culture needs to be a shared responsibility with different roles assigned [...]

08
Mar
Christmas….. in February

The Slingshot team finished last week on a high. We celebrated Christmas 2021. It was [...]

02
Mar
88% of marketers say collecting first-party data is a 2021 priority

With data restrictions on the rise, it’s unsurprising that marketers are making capturing first-party data [...]

01
Mar
Learn to Be a Better Leader

“Occupying a leadership position is not the same thing as leading.” Top reminder that being [...]

18
Feb
What brand purpose really looks like.

It's a quick read, and a great example of a brand with a purpose. [...]

04
Feb
Is marriage on the menu for you?

For all the doughnut loving couples out there, what better way to tie the knot [...]

02
Feb
Building a Better Workplace Starts with Saying ‘Thanks’

They say a simple “thank you” goes a long way, and this study proved just [...]

07
Dec
Slingshot jointly wins two Bronze Effie Awards.

We’re delighted to share in the glory of two Bronze Effie wins for ‘The Big [...]

10
Nov
How to Build a Fit for Purpose Culture – part 2

In part 2, I’ll move on to how we look at culture and the responsibilities [...]

18
Sep
How to Build a Fit for Purpose Culture

I’m a massive fan of workplace culture. And fully convinced of the benefits a good [...]

04
Aug
Data Simplicity

I recently had a birthday. So, the day arrived, I was given a little box, [...]

16
Jul
Taylor Swift: The Brilliance of her Branding

After that headline, I’m sure it will not surprise you to read that I am [...]

02
Jul
Love your staff – keep your clients

When I was starting in media four years ago, I was told that what media [...]

23
Jun
The new nomenclature…

Many years ago, I lead the website re-development for an automotive brand. Working for a [...]

31
May
Is “digital” really a dodo?

I shouldn’t give so much time to attention-seekers on Linkedin. Yes, there’s irony in me [...]

03
Apr
Beware the shallows

I’m a big fan of Google. I wasn’t always.Truth be told that I am (in)famous [...]

11
Aug
Telling Insight from Observation

“You can’t always get what you want…” Mick Jagger knew what he was singing about [...]

10
Aug
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  • Work
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