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About Us

Slingshot is a bold Creative Media Agency.

We slingshot brands and people further faster.

A mantlepiece with framed pictures and a sign saying Slingshot

We are a creative media agency that slingshot’s brands and people further faster by applying UI (Unconventional Intelligence)

What is UI? It’s the pursuit of something different or better. We help clients find UI ways to grow their businesses and we are obsessed with creative delivering on the media channel it is built for.

Our name was inspired by the story of David and Goliath. David used UI to beat Goliath when he combined fresh perspective and expertise, the small challenger beat the big giant.

We use UI every day. We used it to…

Help diagnose 50,000 women with Osteoporosis

Shatter records for the most Musical Theatre tickets sold in Australia. Twice

We put roofs over 5.6M Australians homes.

Solar power 250K Christmas trees every year for 6 years

Our values

We have one BIG value at Slingshot, EMPATHY and how you experience.

The way we demonstrate this at Slingshot is how we behave:

We Invest

We are Candid and

We Uncomplicate.

Our team

Simon Rutherford

CEO & Partner

Meet Ruthers. Holistic, detail focused and warm. Ruthers is a Slinger because he cares as much about the client’s business as he does about ours.

 

Simon Corbett

Chief Innovation Officer & Partner

Meet Corbs. Creative, interested, and cheeky. Corbs is a Slinger because he knows that a stimulated mind generates great work that makes a difference.

Jane Waterhouse

Managing Director

Meet Jane. Down to earth, sharp, and calm in a crisis. Jane is a Slinger because she loves to solve problems creatively. She goes to work every day to make her clients successful.

Laura Dodds

General Manager, Client Service & Investment

Meet Laura. Smart, authentic, and savvy. Laura is a Slinger because she’s a great listener and problem solver. She demands (and delivers) excellence and is always focused on achieving the very best outcomes for our clients and team.

Brittany Cooper

Head of Client Partners

Meet Britt. Positive, trustworthy and process driven. Britt is a Slinger because she is invested in getting the best for her clients and loves to have a good time along the way. Britt will get into the detail, leaving no stone unturned.

Susan Axford

Group Business Director

Meet Susan. Humble, detail focused and passionate. Susan is a Slinger because she is constantly learning and testing herself. Her clients absolutely love her because she delivers, always!

Jess Cooke

Head of Investment

Meet Jess. Dedicated, generous and hugely knowledgeable. Jess is a Slinger because she is a solution-based thinker with a passion for negotiations, maintaining strong and meaningful relationships with our media partners to benefit her clients.

John Mui

Performance and Analytics Director

Data-driven, logical and quietly curious. John is a Slinger because he looks beyond the surface of data and technology, uncovering why things work (or don’t).

Natasha Martynova

Financial Controller

Calm under pressure and curious by nature, keeps the financial engine running smoothly at Slingshot. Natasha is a Slinger because she turns complex numbers into clear direction so the team can focus on great work for our clients.

Ally Thompson

Creative Growth Agent

Meet Ally. Ally is a Slinger because she loves the fast paced and dynamic nature of all things media. Her passion for growing and evolving business practices allows her to ensure Slingshot is always on a path of growth & success.

Slingshot Media is proud to be awarded one of the Best Places To Work in Australia three years running. Now, we are top 10.

Slingshot Media is a valued member of the IMAA (The Independent Media Agencies of Australia) and the MFA (Media Federation of Australia). Learn how we are getting involved in our latest News.

 

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© Slingshot Media 2026