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About Us

Slingshot is the creative media agency that builds momentum.

We slingshot brands and people further faster.

A mantlepiece with framed pictures and a sign saying Slingshot

Despite more Marketing than ever, 85% of advertising isn’t remembered. Clearly the answer isn’t more activity. It’s making the activity work much harder.Source: Ipsos Noise to Noteworthy Study, Jan 2026.

Most marketers traditionally focus on growth as the objective.

We see growth as the outcome, not the objective. The objective is momentum.

Remove what holds you back, strengthen what moves you forward, and make each decision count. Do that consistently, and progress compounds into growth.

Here’s what happens when friction gives way to momentum:

We helped diagnose 50,000 women with Osteoporosis

We shattered records for the most Musical Theatre tickets sold in Australia. Twice

We put roofs over 5.6M Australians homes.

We helped solar power 250K Christmas trees every year for 6 years

Our values

Empathy is our core value. It shapes how you experience Slingshot.

We put it into practice through three behaviours:

Curiosity: We ask lots of questions and really listen to understand.
Candour: We speak openly and honestly.
Courage: We have the courage to act.

Our team

Simon Rutherford

CEO & Partner

Meet Ruthers. Holistic, detail focused and warm. Ruthers is a Slinger because he cares as much about the client’s business as he does about ours.

 

Simon Corbett

Chief Innovation Officer & Partner

Meet Corbs. Creative, interested, and cheeky. Corbs is a Slinger because he knows that a stimulated mind generates great work that makes a difference.

Laura Dodds

Managing Director

Meet Laura. Smart, authentic, and savvy. Laura is a Slinger because she’s a great listener and problem solver. She demands (and delivers) excellence and is always focused on achieving the very best outcomes for our clients and team.

Jane Waterhouse

Growth Consultant

Meet Jane. Down to earth, sharp, and calm in a crisis. Jane is a Slinger because she loves to solve problems creatively. She goes to work every day to make her clients successful.

Ally Thompson

Head of Innovation and Creative Growth

Meet Ally. Ally is a Slinger because she loves the fast paced and dynamic nature of all things media. Her passion for growing and evolving business practices allows her to ensure Slingshot is always on a path of growth & success.

Rachael Lonergan

Rachael Lonergan

Head of Strategy

Susan Axford

Head of Planning

Meet Susan. Humble, detail focused and passionate. Susan is a Slinger because she is constantly learning and testing herself. Her clients absolutely love her because she delivers, always!

Brittany Cooper

Head of Client Partners

Meet Britt. Positive, trustworthy and process driven. Britt is a Slinger because she is invested in getting the best for her clients and loves to have a good time along the way. Britt will get into the detail, leaving no stone unturned.

Jess Cooke

Head of Investment

Meet Jess. Dedicated, generous and hugely knowledgeable. Jess is a Slinger because she is a solution-based thinker with a passion for negotiations, maintaining strong and meaningful relationships with our media partners to benefit her clients.

John Mui

Performance and Analytics Director

Data-driven, logical and quietly curious. John is a Slinger because he looks beyond the surface of data and technology, uncovering why things work (or don’t).

Natasha Martynova

Financial Controller

Calm under pressure and curious by nature, keeps the financial engine running smoothly at Slingshot. Natasha is a Slinger because she turns complex numbers into clear direction so the team can focus on great work for our clients.

Best Places to Work 2024

Slingshot Media is proud to be awarded one of the Best Places To Work in Australia four years running. Now, we are top 10.

Slingshot Media is a valued member of the IMAA (The Independent Media Agencies of Australia) and the MFA (Media Federation of Australia). Learn how we are getting involved in our latest News.

 

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A person sitting down and using both hands to hold their phone.
A person sitting down and using both hands to hold their phone.
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Yellow taxi with a lion printed on the hood.
People sitting on a couch watching a pork commercial on TV
Yellow taxi with a lion printed on the hood.
People sitting on a couch watching a pork commercial on TV
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© Slingshot Media 2026